Disciplined, consultative selling and customer service through Discovery/Fulfillment®

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Dave Mrocek & Associates
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Sales Strategies Consulting - Contact Centers

Learning and performance will accelerate when examples and sales strategies specific to your call center are integrated into the Anilor Discovery/Fulfillment customer service and (tele)sales training programs. Anilor has defined a standard collaborative process that will integrate custom hooks, discovery questions and other Discovery/Fulfillment strategies created for your call center or specific call campaign.

Anilor consultants will collaborate with your contact center team to perform the following tasks and generate custom training content to focus the development of your customer service or (tele)sales agents.

  1. Evaluate current conditions
    • Identify typical mistakes / best practices
    • Map product knowledge complexities
    • Identify common zappers and objections
  2. Outline influences on productivity
    • Describe the performance/productivity gap
    • Monitor regulatory influences
    • Identify vital product knowledge (value proposition components)
    • Describe typical prospect profiles
    • Map typical call scenarios
  3. Integrate Custom content in Anilor Role Play Planner and Anilor Call Cue Sheets
    • Value Proposition Maps
    • Resistance zappers
    • Resistance zapper responses
    • Hooks
    • Discovery Questions
    • Zapper Questions
    • Zapper Question responses
    • Close (transition) Statements
  4. Refine Mentoring Strategies
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